45
birthday cake toy
Skip itSoft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.55avg listing price — sweet spot $15–$100
Price range
Great$13.19–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good892.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$153K$153K/yr · 202K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch