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bath letters
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Price range
Good$5.53–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$299K$299K/yr · 168K searches
Review moat
Okay3,055.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf