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bath crayons
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$857K$857K/yr · 605K searches
Avg price
Great$14.95avg listing price — sweet spot $15–$100
Price range
Good$5.74–$33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,052.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand