35
bath confetti
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,772.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.88–$19.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 26K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-44.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand