40
barbie hair
Skip itSoft demand (-88.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.19avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Good$5.48–$34.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,260.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 135K searches
Growth
Bad-88.2%90-day search growth — must beat 0% to launch