ballerina doll
Worth a lookShows a sweet-spot price point ($22.31 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.31avg listing price — sweet spot $15–$100
Growth
Great+100.7%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$11.74–$32.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$394K$394K/yr · 799K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,341.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality