50
baby game
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($66K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$9.45–$25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,942.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 151K searches