51
baby educational toys 12-18 months
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a small market ($26K/yr) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$19.73avg listing price — sweet spot $15–$100
Price range
Good$4.47–$44.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,909.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 62K searches
Signals No Dominant Brand