58
baby activity book
Worth a lookShows a sweet-spot price point ($19.36 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$19.36avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$8.64–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.3%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$310K$310K/yr · 545K searches
Review moat
Okay2,570.74avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand