37
aurora doll
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.06avg listing price — sweet spot $15–$100
Price range
Great$9.94–$116.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$105K$105K/yr · 167K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,234.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand