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athlete mindset cards
Skip itSoft demand (-64.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great117.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.76avg listing price — sweet spot $15–$100
Price range
Great$11.30–$30.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 30K searches
Growth
Bad-64.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier