50
alastor
Worth a lookShows a thin review moat (57 avg reviews), but soft demand (-38.7% this quarter) keeps it on the watch list.
Review moat
Incredible56.69avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.01avg listing price — sweet spot $15–$100
Price range
Great$9.93–$101.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$182K$182K/yr · 397K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.7%90-day search growth — must beat 0% to launch