56
abacus
Worth a lookShows no brand lock-in (top 5 brands take 57% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$16.07avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$6.96–$28.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,110.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$316K$316K/yr · 512K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand