46
12 inch doll
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.42avg listing price — sweet spot $15–$100
Price range
Great$14.31–$80.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,404.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$214K$214K/yr · 224K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand