46
1 year old essentials boy
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$4.86–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,548.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 88K searches