48
zwave button
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.02avg listing price — sweet spot $15–$100
Review moat
Great320.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$11.99–$189.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Market size
Okay$213K$213K/yr · 80K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand