54
zigbee
Worth a lookShows a sweet-spot price point ($35.40 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$35.40avg listing price — sweet spot $15–$100
Price range
Great$12.52–$88.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good644.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$628K$628K/yr · 599K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand