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Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.32avg listing price — sweet spot $15–$100
Price range
Great$8.98–$59.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great476.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$162K$162K/yr · 113K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch