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yellow tape
Worth a lookShows searches that convert (10.4% search→purchase), but a small market ($94K/yr) keeps it on the watch list.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.08–$19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,941.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 103K searches
Avg price
Bad$8.77avg listing price — sweet spot $15–$100