47
yellow hard hat
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.21avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,750.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$147K$147K/yr · 58K searches
Price range
Okay$9.41–$298.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch