47
yellow christmas lights
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.56avg listing price — sweet spot $15–$100
Price range
Good$4.48–$32.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,471.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$89K$89K/yr · 190K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch