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yellow brick road
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great125.87avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Price range
Good$6.20–$32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — a locked-up shelf
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 106K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Signals High Returns