44
wyze thermostat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$29.4M$29.4M/yr · 7.4M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$140.54avg listing price — sweet spot $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,371.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad$62.28–$284.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.5%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand