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wyze light bulb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.75avg listing price — sweet spot $15–$100
Price range
Great$8.98–$82.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$398K$398K/yr · 122K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,505.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand