53
wrench
Worth a lookShows low returns (1.7%), but soft demand (-2.7% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,162.19avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.46–$29.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.82avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$166K$166K/yr · 179K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch