50
word lock
Worth a lookShows beatable incumbent ratings (4.2★), but a small market ($78K/yr) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Great$8.26–$48.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,261.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 55K searches