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wood knobs
Skip itHigh returns (7.5%) — this niche doesn't clear our bar today.
Review moat
Great352.59avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$3.37–$28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 311K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Returns
Bad7.5%return rate — above 5% kills the launch gate
Signals High Returns