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wood glue for crafts
Skip itSoft demand (-11.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Okay$2.71–$19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$103K$103K/yr · 63K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,388.53avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.07avg listing price — sweet spot $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand