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45

wood floor filler

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Soft demand (-31.2% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 9Conversion 46Competition 45Returns 76Price range 80Avg price 82Brand share 40Review moat 38Quality gap 75

Avg price

Great$17.75

avg listing price — sweet spot $15–$100

Price range

Great$6.38–$53.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,663.65

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$74K

$74K/yr · 113K searches

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Reviews