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51

wood filler

Worth a look

Shows searches that convert (12.9% search→purchase), but prices mostly outside the sweet spot ($4.28–$13.93) keeps it on the watch list.

Market size 95Growth 43Conversion 96Competition 15Returns 87Price range 0Avg price 24Brand share 13Review moat 24Quality gap 60

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.4M

$2.4M/yr · 2.1M searches

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,140.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.79

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad$4.28–$13.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Products