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wire tacks
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$4.86–$50.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,593.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$214K$214K/yr · 224K searches
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand