40
wire pulling lubricant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Review moat
Great132.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$10.00–$33.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.77avg listing price — sweet spot $15–$100
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier