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window lights
Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.05avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.70–$167.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 269K searches
Review moat
Okay3,881.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand