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window latch
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (+4.2% this quarter) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.09–$36.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good908.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$157K$157K/yr · 324K searches
Growth
Okay+4.2%90-day search growth — must beat 0% to launch