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window candle bulbs
Skip itSoft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$13.27avg listing price — sweet spot $15–$100
Review moat
Good1,419.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$6.14–$21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$92K$92K/yr · 49K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch