50
william morris wallpaper
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Review moat
Great178.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.31–$139.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 491K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale