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white touch up paint
Worth a lookShows searches that convert (11.1% search→purchase), but a small market ($101K/yr) keeps it on the watch list.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,239.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Price range
Okay$1.75–$21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$101K$101K/yr · 86K searches