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55

white tarp

Worth a look

Shows a sweet-spot price point ($21.25 avg), but a small market ($182K/yr) keeps it on the watch list.

Market size 37Growth 70Conversion 71Competition 63Returns 42Price range 80Avg price 91Brand share 39Review moat 38Quality gap 40

Avg price

Great$21.25

avg listing price — sweet spot $15–$100

Price range

Great$9.26–$40.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+52.4%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,688.09

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$182K

$182K/yr · 131K searches

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