43
white rope
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,713.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.87–$23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 54K searches