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white rodgers thermostat
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$60.79avg listing price — sweet spot $15–$100
Price range
Good$24.33–$137.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$269K$269K/yr · 130K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,388.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Returns
Bad7.3%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand