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white paper lanterns
Skip itA small market ($98K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Review moat
Good955.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Price range
Okay$7.18–$22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$98K$98K/yr · 121K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality