56
white outdoor wall lights
Worth a lookShows a sweet-spot price point ($46.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$46.99avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Great$10.18–$115.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good563.49avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 64K searches
Signals No Dominant Brand