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white outdoor extension cord
Worth a lookShows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Growth
Great+89.1%90-day search growth — must beat 0% to launch
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$6.74–$34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$241K$241K/yr · 125K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,906.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality