60
white outdoor ceiling fan
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$96.35avg listing price — sweet spot $15–$100
Growth
Great+60.2%90-day search growth — must beat 0% to launch
Review moat
Good832.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$43.16–$195.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$139K$139K/yr · 56K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate