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white masking tape
Skip itPrices mostly outside the sweet spot ($3.50–$9.12) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,839.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 71K searches
Avg price
Bad$6.03avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad$3.50–$9.12cheapest to priciest tracked listing — scored on the share inside $15–$100