56
white exterior paint
Worth a lookShows a sweet-spot price point ($20.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.42–$54.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+45.3%90-day search growth — must beat 0% to launch
Market size
Okay$174K$174K/yr · 124K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad8,673.64avg incumbent reviews — the moat a new listing must climb