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Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.86–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$253K$253K/yr · 602K searches
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,831.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Avg price
Okay$9.41avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf