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wet n fix
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.39–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,185.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.59avg listing price — sweet spot $15–$100
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$76K$76K/yr · 82K searches
Competition
Bad84%top-5 click share — a locked-up shelf