34
wemo light switch
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.85avg listing price — sweet spot $15–$100
Price range
Great$12.52–$67.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,475.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 118K searches
Signals High Returns