61
well pump
Launch itA $1.6M/yr market growing +16.4% this quarter with returns at 3.9% — clears our launch bar.
Competition
Great25%top-5 click share — an open shelf
Market size
Great$1.6M$1.6M/yr · 691K searches
Review moat
Great292.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Avg price
Okay$204.75avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$46.94–$634.84cheapest to priciest tracked listing — scored on the share inside $15–$100